By William Cotter – Founder and Managing Director of Net Affinity
The structure of the hotel industry in Europe continues to evolve, and remains fragmented, despite chain hotels increasing their percentage share of overall room stock. Many countries, including some very large destination markets like Italy and Greece, have a large percentage of hotels which are unbranded, independent and family owned, many with 50 rooms or less.
By Abby Ward – Content Marketing Executive
With just a small percentage of difference in your hotel's RevPAR between success and underperformance, the role of the Revenue Manager (RM) is crucial to hotels.
By Emma Cotter – SEO Specialist
What better time than the present to reflect on your SEO performance and set the stage for better results in the year ahead? With 2018 right around the corner, this is the right time to plan, budget and strategize for your SEO success in the coming year.
We've Analysed 13 Million Hotel Web Sessions. Here's What We Found. The second edition of the digital trends report is here! We've analysed the data from nearly 13,000,000 hotel website sessions, including digital transactions, booking patterns and more, and compared what we are seeing with wider industry trends.
2017 is knocking on our doors. Most of us are more than ready to see what a new year will bring! 2016 brought big changes from Google, partially due to the huge growth from mobile and the stronger performance of mobile e-commerce.
Net Affinity's booking engine processes and analyses tons of bookings every day. Looking at that data, we realized we're sitting on a whole lot of data on booking patterns. The pile of gold beneath the mountain of numbers.
With a new year comes a new opportunity to reboot, refresh, and take stock of what needs to be done in order to keep acing it at work. Nevermind new year, new you - don't put pressure on yourself to be perfect.
As we near the end of the year, we thought it would be helpful to provide a little refresher around what it takes to be a brilliant Revenue Manager. A born-revenue manager loves their numbers and statistics.