By Kristi White – VP, Product Management at the Knowland Group
Knowland recently conducted a survey of over 900 hospitality professionals. While the survey covered a multitude of questions, 58% of individuals directly responsible for selling reported they were on or ahead of pace to meet their year-end goals.
By Robert Post – Chairman and CEO at Knowland
Knowland CEO Robert Post responds to recent articles/opinions that the $50 million investment by Marriott, IHG, Accor, and Hilton in a new Group Booking Platform has signaled "meaningful change" in the painful process of selling event space and room blocks to meeting planners.
Groups and meetings account for a significant share of hospitality industry revenue and profits. Much of the activity in this segment is a result of groups holding meetings on a recurring basis. To identify potential business, hotels often turn to internal and third-party sources, but are burdened by the volume of past activity they have to sort through.
Knowland, the leading intelligence provider for the meetings and events industry, announced the release of its brand new lead-serving technology that finds, qualifies, and delivers group opportunities that match a specific property's needs.
Knowland announced today that it has acquired Philadelphia Reader Board, Inc. effective June 1, 2017. Knowland is a globally recognized provider of meeting and group intelligence, offering powerful market analysis, competitive benchmarking, and lead generation tools.