By Trevor Lynn – CMO at Social Tables
Meetings are getting bigger — 22.7% bigger, to be exact. With every four people at a meeting having been joined by a fifth new peer, that's quite the spike in yearly meeting attendees since just 2009.
Traditionally meetings and events are booked much further in advance as compared to the average guest room. However, with the latest event tech, meeting planners are executing and promoting more events at a faster rate than ever before.
Experts in hospitality are forecasting growth in most major markets over the next few years. Even as hotels reinvest in their properties and bring more supply online, occupancy is staying healthy in most major markets.
Hyatt Hotels Corporation (NYSE: H) has deployed Social Tables's award-winning diagramming and attendee management cloud-based platform to its North American portfolio of hotels in a strategic move to provide the highest service levels to its meeting and event planners, and increase its operational efficiency at the property level, "Proud is an understatement," said Dan Berger, Chairman and CEO of Social Tables.