Starfleet Research

Starfleet ResearchStarfleet Research, the IT market research arm of Starfleet Media, provides in-depth perspectives and insights about topics in specific niche industries, including hospitality. Each year, Starfleet Research, benchmarks best practices in technology-enabled business initiatives across thousands of hotels and resorts. Tens of thousands of executives read our premium content assets to make smarter business decisions. Starfleet Media also publishes Hotel Technology News, a leading industry resource. To learn more, please visit

Making Smarter Decisions with Hotel Business Intelligence

By Jeff Zabin

The following is a brief excerpt from the new Starfleet Research study "How to Leverage Business Intelligence to Improve Hotel Performance," which is currently available for complimentary access. The research findings featured in the study are derived from surveys conducted earlier this year with more than 250 hotel executives and qualified staff.


Business Intelligence Improves Hotel Performance, According to New Starfleet Research Study

It has long been known that business Intelligence (BI) can be instrumental in helping hotel operators make smarter and more timely decisions. Now a new groundbreaking study from Starfleet Research, the leading provider of IT market research for the hospitality industry, explains at length how hotels that use advanced BI tools and capabilities to transform raw data into actionable insights are driving significant improvements in various aspects of their operational and financial performance.


Jeff Zabin

Research Director at Starfleet Research