China Hospitality Technology Alliance

China Hospitality Technology AllianceChina Hospitality Technology Alliance (CHTA) is a non-profit making hospitality technology association that focusing on the development of Chinese leading technologies, products and applications to better serve both the Chinese and the international hospitality markets. CHTA aims to provide industrial standardization, education programs for hoteliers, industrial research and analysis through the collaboration and contribution among the decision makers from hotel management and IT teams, well-known academic education institutions, senior industrial consultation organizations and China’s local hospitality technology service providers.

Technologies are changing the experience of the mobile generation’s travelers

By Jing Zhu

As a demonstration of what digital travelers’ experiences could be like in the very near future, the Chinese hotel FlyZoo, an AliBaba venture, is a good start, says CHTA’s Jing Zhu. This transformation is underway not only in China, but globally.


HTx® Makes Solid Debut with Global and Innovative Technological Leaders Lending Support

The inaugural Hospitality Technology Exhibition® (HTx®) has wrapped up its 3-day run, held from 13 to 15 April 2016. A joint collaboration between China Hospitality Technology Alliance (CHTA) and InfoCommAsia, the exhibition is a concerted effort to take the hospitality industry to the next generation through cutting-edge technology.


Jing Zhu

Founder and Chairperson at China Hospitality Technology Alliance(CHTA)