By Michael Pardo – SVP Sales and Marketing at ICE Portal
All hotels should have a brand story and central idea in place, writes Michael Pardo of IcePortal. An essential part of this is a portfolio of high-resolution imagery that can convey to the consumer precisely what your brand wants to showcase.
When a consumer searches for a hotel on any online travel agency (OTA), the order in which hotels appear is determined by the OTA. The traveler is unaware that the ranking rewards some and punishes others, but, the order matters because consumers generally pick their hotel from the first two pages of their search results.
According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don't get control of their assets, it's going to cost a lot of time and money.
Although a great deal of hotel brands are making a strong push for direct bookings, it is also important to convert OTA consumers. In order to be found/seen in OTA search results, your property will need to rank highly amongst other properties.
Hotel marketing is used by hotels and vacation rental properties around the world to share travel content, such as high-quality hotel visuals, to reach their intended travel audience. Hotel marketing works to make a hotel as appealing as possible to potential guests and entice them to book a stay at the hotel property.
When it comes to vacation rentals, travelers have hundreds to thousands of options to choose from as vacation rental marketing works to get their attention. One of the most effective vacation rental solutions is eye-catching and relevant visual content.
Not all business travelers are created equal. Some people only go on business travel trips once or twice a year while others travel once or twice a month (or more).