Although video advertising for hotels has mixed opinions in the industry, social media, and new technologies are challenging those points of view. Go beyond photos and let's see how to use this powerful tool to get more bookings and enrich your hotel's brand online presence.
Opinion30 Sep 2016
Top hospitality schools in Europe are using Base7booking to introduce their students to the latest technology used in the industry, training and enriching their skills for their professional future. Today we talk about our educational program, the fantastic benefits of joining, and how to become a member.
Press Release22 Sep 2016
Encompassing your guest's interactions in one journey can reveal many details about your hotel. From research to stay and loyalty, you can recognize guest's needs in different moments of their stay from a holistic approach and transform your own processes on the way.
Opinion20 Sep 2016
Base7booking CEO and co-founder, Frank Martin, discussed with American entrepreneur, Kathy Ireland how Base7booking is changing hotel dynamics with the latest technology. What would hoteliers do if they could have access to their hotel anywhere, anytime? Maybe dedicate some time to improve their marketing, or put that extra touch to make guest's stay special.
Press Release14 Sep 2016
Although the number of travellers has steadily increased in the last years, booking trends reveal that direct bookings and third parties and leveraging. We give you some ideas and insightful tips to help you diversify and experiment with your distribution channels, and take your hotel's game to the next level.
Opinion14 Sep 2016
Is your hotel in Google Maps or similar services? Search engines are the information source for most travelers, thus it is vital to be present as part of your travel marketing strategy. Go beyond and use this tool to drive bookings and promote your hotel from the platform.
Opinion 6 Sep 2016
Have you ever browsed your hotel's website using your phone or tablet? With nearly 90% of people using multi- screens in a day, assuring your hotel's mobile presence is sharp a key business asset to increase direct bookings and have a solid web presence.
Opinion30 Aug 2016
From small properties to international chains, sustainability is an area of considerable interest and its popularity has risen in hospitality since 2005. This seven ideas will help you to adopt the green movement and start walking the sustainable path.
Opinion26 Aug 2016
Coming from a public relations and media background, I have seen many examples of how companies listen to their stakeholders and manage their reputation online and offline. Although reviews and ratings are essential in hospitality, there are other ways to find out what's being said about your hotel.
Opinion18 Aug 2016
Considered one of its most precious assets, a hotel's inventory is what keeps the business running. As part of revenue management strategies, inventory management is a key concept for hoteliers. We have five suggestions to improve it now.
Opinion16 Aug 2016
Co-Founder & Chief Marketing Officer at base7booking.com
Global PR at Base7booking
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