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ALICE is a hotel operations system and single platform to connect concierge, front desk, maintenance and housekeeping, while also giving guests an entirely new way to engage with their hotel through a mobile application and SMS. ALICE Suite brings together the ALICE Staff, ALICE Concierge, ALICE Guest and ALICE API modules into a unified platform, which allows hotels to connect guests, staff and hotel operations teams quickly and easily. The platform is fully integratable with PMS, POS, and all other third party management systems.


New Research Finds a Majority of Hotel Guests Rank Unfriendly Staff as Most Frustrating Part of Their Stay | by Alexander Shashou

By Alex Shashou

ALICE, the hotel operations platform that empowers operational excellence and meaningful guest experiences, released new research uncovering what factors influence hotel satisfaction and found that almost two-thirds of guests (62 percent) with complaints said unfriendly staff are the most frustrating part of their stay.

Four HITEC 2018 Talks You Don’t Want to Miss

By Alex Shashou

If you haven't been to HITEC yet, you are missing out on the biggest hospitality industry technology exposition and conference of the year. 2018's HITEC kicks off on June 18th in Houston, where C-level hospitality executives and the top technology industry experts will gather for four days of in-depth demonstrations and networking.


Shujaat Khan at Capital Hilton Tells Us Why He’s Not Looking For Another Concierge Platform

Shujaat Khan, Head Concierge at Capital Hilton in Washington D.C., gives us an inside look at how ALICE has helped enhance the hotel's concierge services. ALICE is the hospitality industry's leading operations technology, connecting every department of the hotel with one platform for all staff communication and guest requests.


Security and tech trends in the hospitality industry for 2019

The hospitality sector is of course reliant upon fantastic customer service - but sometimes we can overlook the role of both security and technology across the industry. Not only can these issues have their own benefits but they can make other tasks simpler for businesses, from providing more time for your staff, to keeping customers feeling safe and secure.


Justin Effron

Co-Founder and CEO of ALICE

Alex Shashou

President & co-founder of ALICE