You can feel the energy. More of us are getting eager to travel and here's the deal: Smart money says much of the first round of travel will be local and primarily via car.Public transit (planes, trains, and subways) are a no go for many of the wary right now.
We have experienced a variety of natural disasters and multiple contagions in the past and each time we rebound to previous levels of social and business behaviors — the question is though — how long will it take for a complete recovery?At the time of writing, it appears as though the rate of growth of this virus has slowed down for the first time in China, where it is believed the virus originated.
Expert View 4 March
Five years ago nobody in hospitality had heard of influencers and now in 2020, the first question that gets asked by many hotel and resort marketers is how do we work with influencers. And they add that this year they see a much greater share of their time and budget going into influencer marketing.
Talking with fellow travel PR professionals and hospitality industry executives I am increasingly reminded of the scene in the Odyssey where the Sirens shout out temptations to Odysseus and his crew and it is only because he has plugged the ears of the crew and lashed himself to the mast to make himself resist the temptations of the Sirens that he is able to safely sail past them and to continue his journey.
Opinion26 Apr 2019
Wellness is the word in today's hospitality as experts throw around immense numbers - the market size is said to be over $4 trillion! - and so in 2019 there is a stampede into wellness that is unlike anything we have seen before.
Opinion15 Feb 2019
Just maybe the most exciting 2019 trend for travel marketers may be the growing belief that today's travelers want - really want - to come back again to a destination they have visited. Call today's travel trend the Deeper Dive because that is exactly what a lot of travelers - in all generations - want.
Opinion14 Dec 2018
A recent story in Travel Weekly hits us, hard, with two truths: the old definition of luxury is obsolete (plush sheets and ornate chandeliers alone don't cut it) but a new definition has rapidly taken hold and it spells a new reality for travel providers and marketers.
Opinion30 Nov 2018
Face a stark reality: many resort and hotel spas disappoint management and owners alike when it comes to guest usage and the resulting profits. Word of advice: it will only get worse for those pursuing a rigid spa menu of services and activities.
Opinion19 Oct 2018
A new survey about what media consumers trust is a must read for hotel and resort marketersand PR staff because it zeroes in on the key question: what media do people trust? The relatedquestion: Do t.
Opinion28 Sep 2018
Managing director of Phoenix based Babs Harrison and Partners