The Drifter Collective
An eclectic lifestyle blog that expresses various forms of style through the influence of culture and the world around us.
The first way that I tried when I became a hotel manager was surveying guests as they checked out. They answered a few simple questions before loading up the car and in a matter of minutes, they were on their way out the door.
The Billboard Effect, in the hospitality industry, refers to the phenomena where potential guests see your hotel on an online travel agency (OTA), but then decide to visit -- and ultimately book through -- your website directly.
Today, though, many hotels have bucked the trend of mass-produced looks in favor of design that's unique, memorable and, most importantly, even more comforting to guests who are on the road. It likely comes as no surprise that a hotel's interior design scheme is extremely important to customers.
Hotels must go the extra mile in their amenity offerings. From free Wi-Fi to breakfast and mobile check-in, a 2016 J.D. Power survey in hotel guest satisfaction remarks on the standardization of perks and its effects on the industry for budget to luxury hotels.
Brand ambassadors have become a more widely known way of advertising to gain customers. They're used by all different kinds of companies, and could prove to be a beneficial method of marketing to promote your hotel.
About LEEDThe LEED Green Building Rating System is a third-party certification program administered by the U.S. Green Building Council (USGBC), a group of building industry sector leaders. It rates buildings based on their environmental impact in categories that include siting, materials used, water efficiency and more.
The popularity of hotel casinos is on the rise, and they're nothing like the movies -- no big heists go down every weekend and they're not only for the elderly.Who would ever associate a casino as a place for a child to be? That's all changing with the expansion of the hotel casino beyond Las Vegas, once viewed as the Sin City where people go to forget their daily burdens.
6 Ways to Make Your Hotel Wedding Friendly and Boost ProfitsYou can't have a hotel without guests -- this is an industry given. But you won't be able to attract guests without giving them at least one reason to stay with you.
The idea that a cruise ship is just a hotel on water is a seriously misguided thought. Anyone who has been on a cruise before knows it's not just a place to sleep -- it's an experience. That's why 88 percent of young cruisers said they would go on another after their first time at sea, according to one UK poll.
To fill this need, hotels are attracting families with children in surprising but efficient ways. New amenities for the whole family may be permanent or temporary additions, such as a built-in waterpark or temporary play space to suit a hotel family party theme.