Stephanie Sparks Smith and Conner Vanderholm of Topline Revenue joined Trevor Grant of Revenue Hub to discuss ways that Hilton brand hotels can drive demand.At Cogwheel Marketing, we focus on marketing for branded hotels: Marriott, Hilton, IHG and Hyatt.

Over the last few years, Hilton has worked especially hard to combat OTA marketing funds and come up with programs to increase direct bookings for your individual hotel. Some are mandatory and others are optional/additional marketing opportunities that will support your digital exposure.

With the amount of uncertainty in the world due to COVID19, now more than ever hotels must fight for every dollar!

Every webinar, training, and travel-related article has heavily leaned on the notion that making travelers feel safe while staying in your hotel or visiting your city is how we will get our occupancy back up.

Buckle in kids, this is not a popular opinion. If you had asked me my opinions about MetaSearch pre-COVID, my response would be different. If you need a tutorial on what is MetaSearch, check out this article from Milestone.

There are plenty of articles telling you how to spend your money right now. While shortage of funds is obviously an issue, you have more limitations if you are a branded hotel like Marriott, Hilton, IHG or Hyatt.

A hotel's channel and its respective contribution from the various distribution channels is a sign of the health and diversity of your revenue. Yes, it varies by hotel location, brand, mix of sales and a variety of other factors.

Here are some must-have digital marketing items to include and how to think through that process. Note fro branded hotels: be sure you understand what the brand does for you, and what you need to handle at the hotel level.

There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set. Doing Marriott SEO (Search engine optimization) is just one differentiating technique when understanding where brand marketing stops and individual hotel marketing begins.

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel digital marketing timeline for opening hotels to ensure you are building your website presence and a healthy channel mix that has reduced OTA dependency later down the road.