Cogwheel Marketing & Analytics

Cogwheel Marketing & Analytics is a U.S.-based hospitality digital marketing agency and business intelligence provider specializing in branded and independent hotels. Founded by Stephanie Sparks Smith, the company helps hotel owners, operators, and management groups optimize their online presence, strengthen marketing performance, and increase direct bookings. Its services include digital marketing strategy, search engine optimization, paid advertising, online travel agency optimization, and performance reporting, with particular expertise in major hotel brands such as Marriott, Hilton, Hyatt, and IHG. Complementing its agency services, Cogwheel Analytics provides a business intelligence and benchmarking platform that consolidates digital marketing data across multiple channels, enabling hotels and management companies to identify performance gaps, monitor trends, and make data-driven commercial decisions. Through its combination of strategic marketing expertise and advanced analytics, Cogwheel supports hotels in improving visibility, competitiveness, and revenue performance.