Panache Hotel Group

Panache Hotel Group (PHG) is a leading independent hotel operator and asset manager, delivering strong, sustainable returns for property owners across Australasia. Renowned for revitalising underperforming assets, PHG combines its proprietary “lanchise” model with traditional Hotel Management Agreements to drive market-leading Gross Operating Profit (GOP). What sets PHG apart is its commitment to innovation, operational excellence, and cost efficiency. The Group has established a dedicated offshore support team with staff based in Australia, Malaysia, the Philippines and China - enabling consistent back-of-house support to the Australian head office while reducing operational costs and maximising value for hotel owners. PHG’s entrepreneurial and results-driven approach is trusted by global hotel brands and independent property owners alike. Its growing portfolio includes Accor-branded hotels such as Mantra on Hay and Peppers Docklands - both of which were recently named among the top three best performing franchise hotels in the region at Accor’s 2025 franchisee event in Auckland. With plans to double its portfolio by the end of 2026, PHG continues to lead through disciplined cost control, environmental responsibility, and a relentless focus on delivering exceptional outcomes for owners and guests.