Source: STR

The U.S. hotel industry in January reported increases in all three key performance metrics, according to data from STR. Overall, the U.S. hotel industry's occupancy rose 4.1 percent to 49.4 percent, its average daily rate was up 3.9 percent to US$100.74 and its revenue per available room increased 8.1 percent to US$49.78.

"Even with tougher comparisons to start the year, January demand for hotel rooms was impressive," said Amanda Hite, president of STR. "The lack of new hotel rooms (supply) also remains favorable. We expect the first quarter to provide a good bellwether for overall industry performance in 2012."

Among the Top 25 markets, Chicago, Illinois, rose 15.4 percent in occupancy to 47.4 percent, posting the largest increase in that metric, followed by Nashville, Tennessee (+11.2 percent to 51.2 percent), and Anaheim-Santa Ana, California (+10.0 percent to 62.5 percent). Phoenix, Arizona, fell 5.9 percent in occupancy to 58.7 percent, reporting the largest decrease in that metric.

Three markets experienced double-digit ADR increases: New Orleans, Louisiana (+24.1 percent to US$145.16); Oahu Island, Hawaii (+10.7 percent to US$181.42); and San Francisco/San Mateo (+10.4 percent to US$157.48). Two markets reported ADR decreases for the week: New York, New York (-3.1 percent to US$188.05), and Washington, D.C. (-2.0 percent to US$129.65).

Four markets achieved RevPAR increases of more than 15 percent: New Orleans (+32.1 percent to US$87.57); Chicago (+24.3 percent to US$46.39); Oahu Island (+18.9 percent to US$157.88); and Miami-Hialeah, Florida (+15.8 percent to US$148.71). Phoenix (-4.8 percent to US$69.62) and Washington, D.C. (-3.1 percent to US$62.99) reported the only RevPAR decreases for the month.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

Rachael Spann Urie
Director, Public Relations
+1 (615) 824-8664 ext. 3305
STR