Source: Horwath

The latest survey compiled by Horwath Hotel, Tourism and Leisure (HTL), the world's largest hospitality consulting firm, has shown that hotel operators around the globe are more optimistic about the coming few months than they were in 2011. The survey, which summarises responses from over 40 countries, shows that while Asia is still strong and the USA is increasing in confidence, Europe continues to be flat as the endless sovereign debt problem rumbles on.

The Survey, which can be downloaded in full at www.horwathhtl.com, provides the hotel industry with a quick assessment of the future market outlook. The four-question survey focuses on the outlook for occupancy, average room rates and total revenue. Hoteliers have also been asked to make comments on their expectations for the coming year in comparison to 2011, as well as identify key factors of growth/decline, assessing the outlook for key demand segments.

Sentiment has improved; recovering from a second half slump in 2011, although as the European figures are almost completely flat, it was an increase in positive sentiment in the USA and the Middle East that have contributed the most. The outlook for 2012 is not as positive as the corresponding outlook in February 2011, however, has improved from the July 2011 survey. Improving sentiment is observed in Asia, North America and the Middle East / Africa, while Europe remains low and Oceania has slightly declined.

Damien Little, a Director of Horwath HTL in Asia and the founder of the survey said, "The fact that sentiment in the US markets is starting to grow is the strongest indication of better things to come, and Europe has a double bonus with the European Soccer championships in Poland and the Ukraine, followed by the Olympic Games to be held in London, both of which should drive a healthy demand for hotel bedrooms. If Europe can finally settle its debt problem once and for all and inflationary pressures not impact too much on the Chinese economy, we should be looking at a much better second half of 2012"

About Horwath HTL

Horwath HTL is focused one hundred percent on hospitality, tourism, and leisure consulting. Our services cover every aspect of hotel real estate investment, tourism, and leisure development. Our clients choose Horwath HTL because we have earned a reputation for impartial advice that will often mean the difference between failure and success. Each client project is unique, and they rely on us to utilize the experience we have gained throughout our 100-year history to assist them in achieving their goals. Being a global firm with 52 offices in 40 countries, we have successfully carried out over 40,000 assignments for both public and private clients. As part of the Crowe Global network, a top-ten accounting, and financial services network, Horwath HTL is the number one choice for companies and financial institutions looking to invest and develop in the industry.

For more information, please visit www.horwathhtl.com.

James Chappell
Global Business Director
Horwath