Americas hotel results for March 2012 | STR — Photo by STR Global

The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for March 2012, according to data compiled by STR and STR Global.

The Americas region reported a 3.8-percent increase in occupancy to 63.7 percent, a 3.5-percent gain in average daily rate to US$109.06 and a 7.5-percent jump in revenue per available room to US$69.49.

Among the region"s key markets, Sao Paulo, Brazil (+6.4 percent to 70.8 percent), and Vancouver, British Columbia (+6.4 percent to 65.0 percent), reported the largest occupancy increases for the month. Santiago, Chile, fell 1.5 percent in occupancy to 83.3 percent, posting the largest decrease in that metric, followed by Mexico City, Mexico, with a 1.0-percent decrease to 66.6 percent.

Santiago experienced the largest ADR increase, rising 25.0 percent to US$211.97. Rio de Janeiro, Brazil, fell 13.5 percent in ADR to US$227.22, reporting the only double-digit decrease in that metric.

Five markets achieved double-digit RevPAR increases: Santiago (+23.1 percent to US$176.57); Sao Paulo (+14.1 percent to US$106.35); San Francisco, California (+11.4 percent to US$117.82); Chicago, Illinois (+11.1 percent to US$70.73); and New York, New York (+10.4 percent to US$176.88). Rio de Janeiro (-8.7 percent to US$189.39) and Panama City, Panama (-6.0 percent to US$80.23), reported the largest RevPAR decreases in March.

In first quarter 2012 the region"s occupancy rose 3.6 percent to 57.1 percent, its ADR was up 3.7 percent to US$106.83, and its RevPAR increased 7.5 percent to US$60.95.

About STR Global 

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the

hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now. For more information, please visit www.strglobal.com.

Konstanze Auernheimer (STR Global)
Director of Marketing
+44 (0)207 922 1961
STR Global