Industry Update
Performance13 March 2019

STR: Preliminary February Data For London Hotels

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Smith Travel Research

LONDON — STR's preliminary February 2019 data for London indicates record-high rates.

Based on daily data from the month, London reported the following in year-over-year comparisons:

  • Supply: +2.6%
  • Demand: +3.2%
  • Occupancy: +0.6% to 78.0%
  • Average daily rate (ADR): +1.1% to GBP133.52
  • Revenue per available room (RevPAR): +1.7% to GBP104.14

The absolute ADR and RevPAR levels are the highest for any February in STR's London database, while the occupancy level is the highest for February since 2010. STR analysts note that the Six Nations rugby match (10 February) and London Fashion Week (14-19 February) helped boost performance levels.

STR will release full February results later this month.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit str.com.

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