STR: Unfavorable Outlook For Kuala Lumpur Hotel Industry
SINGAPORE — Early 2019 performance levels and profitability fundamentals produce an unfavorable short- to mid-term outlook for Kuala Lumpur's hotel industry, according to data and analysis from STR.
During the first two months of 2019, Kuala Lumpur reported noticeable year-over-year declines across the three key performance metrics: occupancy (-7.4% to 63.4%), ADR (-3.9% to MYR330.85) and RevPAR (-11.1% to MYR209.63). Performance was down in 2018 as well (RevPAR: -6.6% to 232.37).
"The market got off to a rough start to the year with a 2.2% decline in demand and an absolute ADR level that was 5% points below the recent five-year average," said Jesper Palmqvist, STR's area director for Asia Pacific. "Overall Q1 performance should be a strong indicator of whether this current slump lasts or not, because March is historically a strong performance month in Kuala Lumpur."
Another indicator of the overall health of the market is the Lunar New Year, which typically lifts occupancy during the extended holiday in the market. The holiday week this year, however, produced an occupancy level (66.9%) that was 20.7% lower than the holiday week in 2018.
Additionally, supply was up 5.6% through February, and Kuala Lumpur's current development pipeline shows 25 hotels and 6,900 rooms. New inventory will likely add performance pressure in certain areas of the market, especially high-end hotels, as half of the rooms in the pipeline will be in the Upper Upscale and Luxury segments. The impact from these news rooms is not urgent, however, as only 20% are projected to come online in 2019.
"The direction that performance moves will be partially dictated by whether or not the market can continue to increase international arrivals and diversify the mix of arrivals and length of stay," Palmqvist said. "Ultimately, something needs to change if Kuala Lumpur is going to produce better performance for brands and owners."
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STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit str.com.