STR: Europe Hotel Performance For April 2019
European hotel occupancy dipped 0.3% in April to 72%, but ADR rose 3.3% to €110.09 ($122.58) and RevPAR increase 3% to €79.29 ($88.29).
LONDON — Europe's hotel industry reported mostly positive results in the three key performance metrics during April 2019, according to data from STR.
Euro constant currency, April 2019 vs. April 2018
- Occupancy: -0.3% to 72.0%
- Average daily rate (ADR): +3.3% to EUR110.09
- Revenue per available room (RevPAR): +3.0% to EUR79.29
Local currency, April 2019 vs. April 2018
- Occupancy: +4.8% to 84.6%
- ADR: +20.7% to EUR116.15
- RevPAR: +26.5% to EUR98.29
The absolute occupancy, ADR and RevPAR levels were the highest for any April in STR's Vienna database. STR analysts attribute a 6.2% rise in demand (room nights sold) to multiple events hosted in the market, such as the European Congress on Leukemia (4-5 April) and the EGU General Assembly 2019 (7-12 April).
- Occupancy: +1.0% to 71.3%
- ADR: +14.5% to RON414.92
- RevPAR: +15.7% to RON295.98
STR analysts tied the performance to several events related to Romania's EU Council presidency, including the Ministerial conference "Sustainable Tourism - Common Policies of EU Member States" (1-4 April), which led to a 141.5% rise in RevPAR on 4 April.
Phone: +1 (615) 824 8664 ext. 3305