Industry Update
Performance23 May 2019

STR: Europe Hotel Performance For April 2019

European hotel occupancy dipped 0.3% in April to 72%, but ADR rose 3.3% to €110.09 ($122.58) and RevPAR increase 3% to €79.29 ($88.29).

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Smith Travel Research

LONDON — Europe's hotel industry reported mostly positive results in the three key performance metrics during April 2019, according to data from STR.

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Euro constant currency, April 2019 vs. April 2018

Europe

  • Occupancy: -0.3% to 72.0%
  • Average daily rate (ADR): +3.3% to EUR110.09
  • Revenue per available room (RevPAR): +3.0% to EUR79.29

Local currency, April 2019 vs. April 2018

Vienna, Austria

  • Occupancy: +4.8% to 84.6%
  • ADR: +20.7% to EUR116.15
  • RevPAR: +26.5% to EUR98.29

The absolute occupancy, ADR and RevPAR levels were the highest for any April in STR's Vienna database. STR analysts attribute a 6.2% rise in demand (room nights sold) to multiple events hosted in the market, such as the European Congress on Leukemia (4-5 April) and the EGU General Assembly 2019 (7-12 April).

Bucharest, Romania

  • Occupancy: +1.0% to 71.3%
  • ADR: +14.5% to RON414.92
  • RevPAR: +15.7% to RON295.98

STR analysts tied the performance to several events related to Romania's EU Council presidency, including the Ministerial conference "Sustainable Tourism - Common Policies of EU Member States" (1-4 April), which led to a 141.5% rise in RevPAR on 4 April.

Download STR's April 2019 global hotel review.

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