Industry Update
Performance12 July 2019

STR: U.S. hotel results for week ending 6 July

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Smith Travel Research

The U.S. hotel industry reported positive year-over-year results in the three key performance metrics during the week of 30 June through 6 July 2019, according to data from STR.

In comparison with the week of 1-7 July 2018, the industry recorded the following:

  • Occupancy: +2.6% to 65.3%
  • Average daily rate (ADR): +2.6% to US$127.31
  • Revenue per available room (RevPAR): +5.2% to US$83.18

Among the Top 25 Markets, Denver, Colorado, posted the largest jump in RevPAR (+28.9% to US$103.10), driven in part by the only double-digit lift in ADR (+13.3% to US$132.09).

Two markets matched for the highest rise in occupancy: Denver (+13.9% to 78.1%) and Tampa/St. Petersburg, Florida (+13.9% to 73.1%).

Nashville, Tennessee, saw the second-largest increase in RevPAR (+21.9% to US$92.03).

Overall, 21 of the Top 25 Markets registered a RevPAR increase.

Detroit, Michigan, reported the steepest declines in each of the three key performance metrics: occupancy (-6.9% to 57.2%), ADR (-7.4% to US$88.76) and RevPAR (-13.9% to US$50.75).

Minneapolis/St. Paul, Minnesota-Wisconsin, saw the only other double-digit drop in RevPAR (-10.3% to US$56.38), due to the second-largest decreases in occupancy (-5.8% to 54.8%) and ADR (-4.8% to US$102.98).

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit str.com.

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