The rise of new-age channels is giving competition to OTAs and brand sites as more travelers today search on these platforms as the traveler looks for competitive deals and prices making it extremely critical for hotels to have a foolproof strategy to maintain rate parity across all third-party partners.

RateGain, with its customizable and intuitive rate parity system for hotels, analyzes their rate parity status quo, defines strategies to minimize revenue loss, and enhance brand reputation with the industry"s only closed-loop rate parity solution.

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First Hotels Partners with RateGain for AI-Enabled Competitive Intelligence and Rate Parity

21 January 2021 — RateGain Technologies, the leading SaaS Company for travel and hospitality, today announced a global strategic partnership with First Hotels, a leading hotel chain in Scandinavia, for providing AI-driven competitive pricing insights and helping maintain price parity across various OTAs and third-party booking platforms.
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RezGain is RateGain"s smart distribution channel manager which not only helps distribute rates and inventory with speed and efficiency but also unlocks new revenue generation opportunities. It is a one-stop channel management solution for online distribution, providing the largest connectivity covering big & long-tail channels across the world with end-to-end two-way integration with PMS / CRS/ RMS/ Tour Operators/ GDS/ Bed-Banks/ Wholesalers & OTAs.

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In more than last 10 years the distribution technology has remained the same. Currently available distribution technology solves for basic distribution of ARI & receiving reservations but does not optimize on any other steps involved in distribution.