Today we are joined by Dori Stein - CEO of Fornova, one of our Expert Partners:https://www.fornova.com/Dori puts forward his views on why it's even more important in the current climate that Revenue Managers must make themselves indispensable.He gives practical examples how to do this, touching on:🔹 Driving direct revenues and demand generation.🔹 Google Pay Per Stay and 3 key areas where this is highly advantageous to hotels and why Revenue Managers should be involved🔹 How Revenue Managers should also get involved with OTAs and direct marketing campaigns via programmatic channelsFeel free to comment below if you have any thoughts, comments or if you want to ask a question around this topic.We’re always interested to hear from you and happy to follow up with Dori on any questions.Here are the chapters:0:00 Video Intro1:02 Brand Intro3:35 Focusing Revenue Managers on Total Revenue Management in this climate is misleading5:49 Pay per Stay by Google is a fundamental shift and Revenue Managers must get involved7:01 3 Reasons Pay per Stay is advantageous to hotels17:08 Why Revenue Managers should be involved working with OTAs23:06 Revenue Managers need to get closer to their hotel's direct marketing campaigns25:54 How to engage with Marketing and Distribution teams28:30