Hospitality Net TV
Video11 June 2021

Episode #5 THE REVENUEMANAGER - Cost Optimization & Profitability

The pandemic era has highlighted the attention to cost optimization. Proper cost control has become crucial to survive and succeed. Revenue Management is not only optimizing the revenue streams anymore but also driving profitability. Every single decision of a revenue manager has, indeed, an impact on the bottom line.

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What Are Customer Acquisition Costs And Why Is It Important To Calculate Them? | By Meng-Mei (Maggie) Chen

21 July 2021 — This article lays out why it's important to differentiate distribution costs from customer acquisition costs (CAC). Distribution costs refer to commissions paid to travel agents, OTAs, discounts to tour operators, etc. Whereas customer acquisition costs include the distribution costs, website-related costs, sales & marketing department salaries (after all, they are here to acquire customers), social media costs, advertising, loyalty and brand-related expenses, channel manager fees, etc.
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