EN TOUT POINT with Jean-Jacques Morin | Group Deputy CEO, Accor
Hospitality ON
27 April 2023
00:00 —
– Intro
00:30 —
– [Q1:] New role as Premium, Midscale & Economy Division CEO
00:50 —
– Accor Premium, Midscale & Economy Division: 90% hotels, 75% fees & 18 brands
01:00 —
– 3 iconic brands: ibis, Novotel & Pullman
01:34 —
– [Q2:] Vision for the Premium, Midscale & Economy Division
01:40 —
– Hospitality excellence
01:51 —
– Talent is at the heart of everything we do
02:16 —
– Consistency is key in brand management
02:51 —
– [Q3:] Worldwide footprint & development
03:10 —
– Revive iconic brands
03:33 —
– In the post-covid world customer behavior has changed
03:48 —
– Capitalizing on lifestyle and F&B
04:12 —
– Conversion brands are important in development
04:25 —
– 50% of Accor opening come from conversions
04:49 —
– [Q4:] Business rebound & new roadmap
05:10 —
– Great strategy and tools
05:24 —
– Moving fast: today Accor is international and asset-light
05:47 —
– Serving the toolbox and benefiting from strong business rebound
06:02 —
– [Q5:] Importance of ESG
06:36 —
– Measurement is key
07:20 —
– [Q6:] Mindset facing challenges
07:31 —
– Gold in hands: rebound, tools and talent
08:14 —
– Supporting partners/owners and delivering value
08:39 —
– Outro
https://hospitality-on.com/
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Réseaux sociaux :
ð Twitter : @HospitalityON / @HospitalityONfr
ð Facebook : https://www.facebook.com/HospitalityON
ð LinkedIn FR : https://www.linkedin.com/showcase/hospitality-on-insights
ð LinkedIn EN : https://www.linkedin.com/company/hospitality-on
