During HITEC 2024, Hospitality Net's Simone Puorto sat down with Ira Vouk, a multifaceted leader in the hospitality industry, to discuss the transformative potential of artificial intelligence (AI) in hospitality. Vouk, an educator, consultant, author, and tech entrepreneur, shared her insights on AI's evolving role and its future implications for the industry. This interview is part of our HITEC 2024 series, where industry leaders share their predictions for the future of hospitality technology.