At HITEC 2025, Brian Reeves, founder and CEO of roomangel Foundation, shared his bold vision for the future of hospitality distribution. In this insightful conversation, Reeves introduced "Hive," a new AI-powered platform built by the not-for-profit RoomAngel Foundation. Hive aims to help hoteliers reclaim control of their data and shift the industry towards a direct booking model in the face of rapidly advancing AI and agent-based technologies. Reeves explained how Hive leverages vast datasets and industry collaboration to build a performance layer for the AI-driven, "diegetic" future, where intelligent agents negotiate bookings. In a candid discussion, he addressed the inevitability of AI-driven disruption, the industry"s current fragmentation, and the urgent need to break down silos and prepare for a new computing era.

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