At HITEC 2025, Chris Boyle, SVP and Chief Business and Strategy Officer at Hospitality Solutions, shared how the company is evolving under its new ownership by TPG. With a strong heritage in distribution and central reservation systems, Hospitality Solutions is now expanding into full hotel commerce through innovations like Retail Studio, SynXis Pay, and SynXis Concierge-AI. Chris explained how AI will support, not replace, hospitality staff, and how the company is preparing for a future shaped by voice-driven, personalised guest experiences.