At HITEC 2025, tech strategist Floor Bleeker offered a sharp view into the future of AI in hospitality. From autonomous agents and robotics to the transformation of the hotel tech stack, he sees AI replacing not just roles, but entire systems like PMS and CRS. While jobs will be lost, Bleeker believes travel demand will rise, and the winners will be hotel owners who can adapt fast. With agents at the centre, the next five years could bring a complete reshaping of how hotels operate and engage with guests.

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