At HITEC 2025 in Indianapolis, we spoke with Jeremy Krol, COO of Phunware, about how mobile technology and AI are reshaping guest interactions in hospitality. Jeremy explained how Phunware"s platform enhances the guest experience by combining branded mobile apps, wayfinding, and behavioural data to drive engagement and revenue. He also shared how AI is enabling predictive personalisation while empowering staff to focus on meaningful guest connections.

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