HITEC Rewind: IDeaS on Spotlight, AI Fluency, and the Future of Revenue Strategy
IDeaS
8 July 2025
Klaus Kohlmayr, Chief Evangelist and Development Officer at IDeaS, joined us at HITEC 2025 to discuss Spotlight, the company"s new solution bridging the gap between revenue and marketing teams. Klaus explained how unified data, AI-powered decision-making, and a shift toward commercial performance are transforming how hoteliers think about profitability. He also shared his vision for the future of revenue management, one where strategic thinking and human-AI collaboration take center stage.