Live Webinar: How to Better Merchandise Your Hotel Online

Attendees will receive the "Top 5 Online Merchandising Tips for Hoteliers" guide and learn:

What online merchandising means for hoteliers
Online hotel merchandising is not unlike retail merchandising. Just as product presentation greatly affects how well products sell in retail stores, hotel presentation online affects bookings.
Insights into online travel shopper research and booking behavior
In-market travel shoppers are more resourceful than ever. With thousands of travel websites and hotels to choose from, they're looking for the hotel that will give them the expected experience they're looking for and the best value.
Proven ways to tell a unique, engaging story to potential guests
Hotel photos and written descriptions don't tell vivid, meaningful stories the way videos do, but a consistent combination of all three distributed online can be a powerful tool that influences shoppers' booking decisions.

Who Should Attend?

E-marketing Executives, General Managers, Directors of Sales & Marketing of:
Hotel Management Companies
Individually Branded or Un-aligned Hotels
Overall Internet Plans, including independent sites and www.brand.com related sites