HEDNA Virtual Roundtable - Rethinking Traditional Market Segments
Our industry typically segments travel into "business versus leisure" and "transient versus group" plus a variety of other sub-segments. More problematic, we try to fit consumers in one of the boxes defined by those dimensions. That can lead to some mistakes in marketing and revenue management decisions. Join Bill Carroll, Senior Lecturer at Cornell University's School of Hotel Administration, for interesting insights into how we could rethink the traditional travel segments based on continuums of consumer behavior. Please join us for this insightful webinar!
- Presented by: Bill Carroll, Senior Lecturer, School of Hotel Administration, Cornell University
- Moderated by: Dee Thomas, HEDNA Board Member, VP Product Management, Supplier Solutions, Lanyon, Inc.