Opinion Articles

Decoding AI’s Impact on the Changing Guest Journey

The traditional guest journey, a straightforward path from dreaming and discovery to conversion and experience, is being fundamentally reshaped by AI.

Budgeting for 2026: A Strategic Approach for Hoteliers

Budget season isn’t just about numbers—it’s about vision. As a hotel finance executive, I have found that success in 2026 will come down to discipline, collaboration, and clarity.

The On-trip Experience: How Travel Purpose, Culture and Identity Shape Guest Expectations

Travel is one of my greatest joys in life – each journey leaves me energized and inspired. I love the human touch: being greeted by hotel staff, chatting with someone who can answer questions, and feeling genuinely welcomed.

From Service to Experience: How Hospitality Brands Can Win in 2025

In the world of hospitality, offering “great service” used to be enough. Guests wanted clean rooms, friendly staff, and maybe a complimentary breakfast.

The Reality Rule: Treat Customers Right Without Expecting the Same In Return

I recently wrote about the Reality Rule in my Forbes column. Apparently, I hit on a topic that resonated with the Forbes readers, which prompted me to write a version for our subscribers to The Shepard Letter.

Today's News

How Brittain Resorts & Hotels generated $63 million in direct revenue in one year using Revinate

Founded in 1943, Brittain Resorts & Hotels (BRH) is the leading full-service hospitality management company in the southeastern United States.

Mix of events drove Sydney hotel performance in August

Boosted by several events, Sydney’s hotel industry posted its highest August average daily rate (ADR) and revenue per available room (RevPAR) on record, according to preliminary data from CoStar.

International tourism up 5% in first half of 2025 despite global challenges

According to UN Tourism, almost 690 million tourists travelled internationally between January and June 2025, about 33 million more than in the same period of 2024, though results were mixed among regions and subregions.

Forbes Travel Guide Announces The Edge List 2025

Forbes Travel Guide ("FTG"), the global authority on luxury hospitality, today announced The Edge List 2025, honoring 20 hotels, resorts and cruises that redefine the boundaries of travel, providing access to remote, awe-inspiring destinations while delivering uncompromising comfort and elevated experiences.

23rd HFTP/Hospitality Upgrade CIO Summit Gathers 80 Hospitality Tech Executives for High-Level Tech Trend Discussions

Last week, Hospitality Financial and Technology Professionals (HFTP®) and Hospitality Upgrade successfully hosted 80 chief information officers (CIO) and hospitality industry professionals for two days of high-level exploration of tech and business trends impacting the hospitality space.

Accor Strengthens Partnership with Elanor Through the Rebranding of Four Hotels Across Australia

Accor and Elanor Investors Group (Elanor) today announced the strategic repositioning and rebranding of four properties within the Elanor Hotel Accommodation Fund (Fund).

AHLA Foundation Bridges Higher Education and Industry Commitment Through Strategic Partnerships with ICHRIE and ACPHA

The AHLA Foundation today announced partnerships with the International Council on Hotel, Restaurant and Institutional Education (ICHRIE) and the Accreditation Commission for Programs in Hospitality Administration (ACPHA) designed to strengthen opportunities for young people seeking professions in the industry.

IHG Hotels & Resorts accelerates growth in Mexico with six signed voco hotels

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, celebrates the signing of six Mexico hotels for the premium voco hotels brand, in partnership with Alliance Hotels.

Peter Minatsis Appointed General Manager at Hannah St. Hotel Melbourne, Australia

Sasha Tyas Appointed General Manager at Anantara Kihavah Maldives Villas in Baa Atoll

Jackson Chase Named Director of Asset Management & Investments at The Neighborhood Hotel in Chicago - IL, USA

Hotel Solea, Autograph Collection, to Debut in Spring 2026 Following Multi-Million-Dollar Transformation in Carlsbad, California

Hannah St. Hotel Opens in Melbourne

Marriott International to Debut Fairfield by Marriott Brand in Taiwan’s Tainan Science Park – Advised by PKF Hospitality Group

Today's Supplier News

Hotels Welcome Pets in Style: GCSTIMES Wooden Key Cards Double as Personalized Pet Tags

The Sense Experience Resort Selects IDeaS G3 RMS to Accelerate Strategic Growth and Elevate Luxury Hospitality

Navigating the Next Frontier of Social Commerce in Hospitality

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