Opinion Articles

Culture First, Not Campaign First: Inside Arlo’s Social Strategy

I had the opportunity to sit down with Dino Jevric, Arlo’s Social Media Manager, to discuss how the brand is taking a different path on Instagram at a time when many hotels still use social mainly to push rates and packages.

2025 in review: the new realities reshaping event venues

2025 marked a turning point for venue planning.2025 marked a turning point for venue planning.

Is your hotel website leveraging its highest converting ad placement?

When it comes to hotel websites, the home page hero image isn’t just decoration—it’s prime real estate. It’s the very first thing visitors see, and in most cases, it’s the most-clicked visual and call-to-action on the site.

The Friction Guests Never Tell You About but Always Punish Your Hotel

Guests used to tell us when something went wrong. They complained at the desk. They called from the room.

A New Analytic for Hotel Restaurant Real Estate: Transitioning Square Footage into Signature Experiences

Hotel food and beverage isn’t simply a service line—it’s the second-largest revenue engine in the building (1) and, increasingly, the brand’s cultural calling card.

Reservations Reconfirmation Calls Present Opportunities To Build The Brand, Upsell, and Cross-Sell

As online bookings increase, the number of reservations inquiry calls decreases over time. Yet when you spend time at a busy front desk or in the reservations office, the calls continue to ring.

Today's News

Catching Up with The Hotel Folk: Guests, Growth, and Insights

It’s hard to believe it’s been four years since we interviewed David Scott, Chief Executive at The Hotel Folk for a case study on how the group use GuestRevu.

Canada hotels report highest ADR, RevPAR growth of 2025

Canada’s hotel industry reported its highest 2025 monthly growth rates in average daily rate (ADR) and revenue per available room (RevPAR), according to October 2025 data from CoStar, a leading global provider of commercial real estate information, analytics, and online property marketplaces.

U.S. Companies with Strategic Business Travel Management Can Outperform Peers by Up to 30% in Revenue, According to New GBTA and ASTA Business Travel ROI Study

U.S. companies that take a strategic, well-governed approach to their business travel programs can achieve up to 30% higher revenue than their peers, according to a new return on investment (ROI) benchmarking study released today by the Global Business Travel Association (GBTA) and the American Society of Travel Advisors (ASTA).

HSMAI Foundation Releases Special Report on How Generative AI Is Transforming Executive Hiring in Hospitality

The Hospitality Sales and Marketing Association International (HSMAI) Foundation today released its newest special report, “How Generative AI is Reshaping Executive Hiring in Hospitality,” featuring new insights, industry benchmarks, and a case study from SearchWide Global.

Windsor Aughtry Completes $5 Million Renovations at Two Hotels, Enhancing the Guest Experience

Greenville based Windsor Aughtry Company, announces the completion of $5 million in renovations across two of its hotel properties: SpringHill Suites by Marriott Roanoke in Virginia and Hampton Inn & Suites Baton Rouge Downtown in Louisiana.

EuroCHRIE 2025 in The Hague Underscores the Global Importance of Collaboration Between Hospitality Education and Industry

Hotelschool The Hague looks back on the successful delivery of EuroCHRIE 2025, the largest international conference in its history.

European destinations endorse Reykjavík declaration to put communities at the heart of Europe’s tourism future

The European Travel Commission (ETC) has today presented the Reykjavík Declaration “Tourism for Europe, Europe for Tourism”, a joint commitment by its 35 member national tourism organisations to place communities and residents at the heart of Europe’s tourism future.

UN Tourism Supports Members in Asia and Pacific in Data-Focused Capacity Building

UN Tourism has further strengthened the capacity of its Members across Asia and the Pacific to produce reliable, integrated, and policy-relevant tourism data.

Workers are quitting their jobs in favour of careers on the road as new research from The Social Hub lifts the lid on life as a digital nomad in Europe

The rise of digital nomad visas across Europe is encouraging more people to quit their jobs and take on new careers in other countries, new research commissioned by hospitality brand The Social Hub – which offers hotels with coworking spaces across Europe – has uncovered.

AH&LA President & CEO Testifies Before Congress; Calls on Members to Bolster Travel and Tourism Sector

Rosanna Maietta, President and CEO of the American Hotel & Lodging Association (AHLA), today testified before the House Energy and Commerce Subcommittee on Commerce, Manufacturing, and Trade to emphasize the central role hotels play in the U.S.

Jennifer Armbruster Appointed President at Casetta Group in Santa Barbara - CA, USA

Scott Bogucki Appointed Vice President of Revenue Management at PM Hotel Group in Chevy Chase - MD, USA

Jimena Fernández Appointed Director of Marketing & Communications at Zadún, a Ritz-Carlton Reserve in Puerto Los Cabos, Mexico

Moana Surfrider, A Westin Resort & Spa, Completes Renovation

NOW OPEN: Welcome to Four Seasons Resort and Residences Puerto Rico, Where Nature, Luxury and Culture Thrive

The Elene to Open in Napa Valley Late Summer 2026

Sofitel Unveils Full-scale Design Transformation of Sofitel New York

Today's Supplier News

GCSTIMES Eco-Crafted Pens for a New Ritual in Sustainable Luxury

Palacio Arriluce chooses Shiji’s Daylight PMS to power the future of independent luxury in Spain

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