Press Release

AAA and Bread Financial Survey: 76% of Travelers Planning Milestone Trips in 2026

A new study from AAA and Bread Financial® finds that travel in 2026 will be driven by moments that matter. 61% of Americans plan to travel in 2026, and among those travelers, more than three-quarters (76%) say their trips will be planned around impo...

AAA (the American Automobile Association, Inc.)
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Consumer Trends
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AAA and Bread Financial Survey: 76% of Travelers Planning Milestone Trips in 202630 January 2026AAA (the American Automobile Association, Inc.)Consumer Trends
AAA and Bread Financial Survey: 76% of Travelers Planning Milestone Trips in 2026
Press Release

Global Business Travel Professionals Signal Stronger Confidence But Also Constraint Heading Into 2026, According to Latest GBTA Poll

Global business travel professionals are cautiously optimistic as the industry enters the year ahead ─ despite concerns over balancing travel budgets with costs, traveler safety and satisfaction, and potentially stricter U.S. border and visa require...

Global Business Travel Association (GBTA)
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Business Travel
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Consumer Trends
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Global Business Travel Professionals Signal Stronger Confidence But Also Constraint Heading Into 2026, According to Latest GBTA Poll27 January 2026GBTAConsumer Trends
Global Business Travel Professionals Signal Stronger Confidence But Also Constraint Heading Into 2026, According to Latest GBTA Poll
Top 10% of U.S. Households Now Drive Majority of Consumer Spending, and $544 Billion in Annual Leisure Travel
Press Release

Top 10% of U.S. Households Now Drive Majority of Consumer Spending, and $544 Billion in Annual Leisure Travel

The Top 10% and Top 1% of American households now account for more than half of all U.S. consumer spending. This dominance is most acute in travel and tourism, where their collective leisure expenditure is projected to reach $544 billion in 2026, ac...

Resonance Consultancy
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Leisure Travel
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Consumer Trends
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Top 10% of U.S. Households Now Drive Majority of Consumer Spending, and $544 Billion in Annual Leisure Travel27 January 2026Resonance ConsultancyConsumer Trends
Top 10% of U.S. Households Now Drive Majority of Consumer Spending, and $544 Billion in Annual Leisure Travel
Supplier News

Luxury Travelers Prioritize Exclusivity Over Extravagance, Plan Higher Spend in 2026, Flywire Survey Reveals

Luxury travelers are redefining the vacation experience, as they seek personalized, exclusive and immersive experiences, rather than traditional markers of extravagance, according to a new report out from Flywire Corporation (Nasdaq: FLYW), a global...

Flywire
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Consumer Trends
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Luxury Travel
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Luxury Travelers Prioritize Exclusivity Over Extravagance, Plan Higher Spend in 2026, Flywire Survey Reveals27 January 2026FlywireConsumer Trends
Luxury Travelers Prioritize Exclusivity Over Extravagance, Plan Higher Spend in 2026, Flywire Survey Reveals
Supplier News

Is the “where” of travel becoming secondary to the “why”?

According to Hilton 2026 Trends Report, we’re entering a new era of travel: the rise of the “Whycation”. In a global survey of 14,000+ travelers, 56% cited “rest and recharge” as their primary motivation for 2026. This signals a shift that the “Chec...

GCS TIMES GROUP COMPANY LIMITED
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Miscellaneous
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Consumer Trends
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Design and Architecture
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Guest Experience
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Is the “where” of travel becoming secondary to the “why”?23 January 2026GCSTIMESConsumer Trends
Is the “where” of travel becoming secondary to the “why”?
Press Release

When Hospitality Goes Overboard

Restaurants rely on satisfied customers for repeat visits, leading many to continuously raise their service standards to meet and exceed customers’ expectations. However, service quality that is too high can backfire, with behaviours such as kneelin...

School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University
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Consumer Trends
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Food and beverage
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When Hospitality Goes Overboard22 January 2026Hong Kong PolyUConsumer Trends
When Hospitality Goes Overboard