Opinion Articles

Redefining Hospitality Through Sustainability and Innovation

When TIME Magazine named Iberostar one of the 100 Most Influential Companies of 2025, we felt so proud—but also humbled. A recognition of this kind is not the destination of our journey, but a reminder that we are on a good path, even as so much work lies ahead.

Elevating the All-Inclusive Model

The history of all-inclusive travel dates back nearly 100 years: Holiday camps in the U.K. pioneered the idea in the 1930s, and in 1950, the first “modern” resort utilizing the approach opened in Spain (it was a destination with tents and straw huts)—with others soon to follow.

The Secret to Hotel Storytelling that Sells

What made investors bet $900 million on Elizabeth Holmes’ Theranos, despite no proof of concept? How did Apple sell more iPods than Microsoft sold Zune, even though Zune had better hardware?

The Best Leaders Don’t Sell — They Inspire People to Believe

Think about the last time someone truly moved you to act.Think about the last time someone truly moved you to act.

Today's News

U.S. hotel results for week ending 13 December

The U.S. hotel industry reported mixed year-over-year comparisons, according to CoStar’s latest data through 13 December.

The AI Tech Sellers Toolkit - Selling AI To Hotels

AI in hospitality isn’t a technology race — it’s a maturity game.AI in hospitality isn’t a technology race — it’s a maturity game.

Alexander The Guest visits the World’s first AI restaurant in Dubai

WOOHOO claims to be the world’s first AI-chef-led restaurant, located at the Kempinski The Boulevard Hotel in Downtown Dubai.

Trinity Investments Expands European Platform With Acquisition of The Hoxton, Poblenou in Barcelona

Trinity Investments (“Trinity”), a global hospitality-focused investment firm, today announced its acquisition of The Hoxton, Poblenou, a 240-key lifestyle hotel in Barcelona’s 22@ Innovation District.

First Hospitality’s Outlook: What’s Next for Hotel Stays in 2026

As the hospitality industry looks ahead to 2026, First Hospitality, a national hotel operating and development company, is taking a proactive approach to potential economic headwinds with a sharpened focus on transparency, technology, and intelligent strategy.

Sonesta Grows NPA Franchise Portfolio with the Transition of 45 Hotels

Sonesta International Hotels Corporation (Sonesta) today announced the opening of 45 hotels expanding the portfolio of franchisee NPA, a private equity firm, the largest purchaser in the planned encumbered sale of 113 managed properties.

100% of RIU’s hotels have the ECOSTARS certification, an important sustainability milestone

RIU Hotels & Resorts has achieved the ECOSTARS certification for all of its operational establishments, becoming the first hotel chain worldwide to accomplish this feat.

Amy Epperson Appointed Executive Vice President of Human Resources at Remington Hospitality in Dallas - TX, USA

Jim Plohg Promoted Executive Vice President, General Counsel and Secretary at Ashford Inc., Ashford Hospitality Trust, Inc. and Braemar Hotels & Resorts Inc. in Dallas - TX, USA

Deidre Schwartz Named 2026 President at Network of Executive Women in Hospitality (NEWH) in Shawano - WI, USA

JW Marriott Las Vegas and Rampart Casino Announce Property-Wide Rebrand, Officially Becoming The Resort at Summerlin

Frankfurt’s Creative Quarter Welcomes Kennedy 89, part of The Unbound Collection by Hyatt

Sheraton Charlotte Unveils $12M Renovation in Uptown

Valanti Group and Ennismore Bring SLS Residences to Bangkok

Today's Supplier News

Cloudbeds Partners with Traversing.ai to Deliver AI-Powered Guest Communication and Review Management to Hotels Worldwide

Elevating the Guest Journey: deLuna Hotels Taps Canary Technologies for Seamless Stays

Writing a Sustainable Christmas Story in Hospitality with GCSTIMES Eco Pens

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