Amsterdam welcomes a new headliner as Sir Adam takes to the decks at the city's landmark A'DAM Toren for its official opening today. Drawing inspiration from its creative neighborhood, the hotel perfectly combines first-class musical credentials with its own inimitable brand of artful luxury. For Sir Adam"s visual identity, renowned New York-based design studio ICRAVE was responsible for creating an environment that reflects the raw power and musicality of the space it inhabits. Embracing the original structure of the tower, exposed concrete pillars and ceilings frame the interiors, while floor-to-ceiling windows allow the city"s iconic skyline to take center stage.
