Public New York
Ian Schrager’s New Brand PUBLIC to Make June Debut in New York City’s Lower East Side
Now open – 200 Rooms
PUBLIC"s fundamental premise is LUXURY FOR ALL. It is built on four key pillars: service, style, unique experience and value. However, it"s not luxury as we traditionally know it, but luxury reflecting a new definition. Luxury is no longer about things or how much something costs. It is not a business classification, a price point or based on scarcity. Luxury is now about experiences and how something makes you feel. Luxury is being democratized and is now for everyone.
"I truly believe that everyone deserves a one-of-a-kind experience that lifts their spirits and makes their heart beat faster, one that elicits an emotional response…and to deliver this at a reasonable price point is even more on the mark for today"s savvy and sophisticated traveler," says Schrager.
By understanding how to create these one-of-a-kind experiences where A HOTEL IS MORE THAN JUST A PLACE TO SLEEP, and taking note that travelers today only want things that matter, are convenient and make their lives easier, Schrager was able to create a completely new luxury brand that promises innovation, fun, style and service while simultaneously being affordable and accessible to everyone.