Aiden by Best Western Cheongdam — Photo by BWH Hotels

The first-ever Aiden Hotel opened this month in Gangnam-gu, Seoul, South Korea. The 151-unit boutique hotel, pictured on the right, offers travelers not just a place to stay but a fun and adventurous experience. With modern signature seating, a multi-functional public area, convenient mobile check-in, and locally inspired designs, the hotel has a fresh and innovative approach that truly stands out from the competition.

Hotel website