JO&JOE Vienna

Preparations for the development of the new City IKEA at Westbahnhof station are progressing rapidly. Construction work on the seven-storey building will commence in January 2020, and is scheduled for completion in 2021.

The new hospitality offering is a perfect match for the innovative IKEA concept: the two upper floors of the building will contain an Open House by JO&JOE. Offering 345 beds, the JO&JOE location in Vienna will feature a fully integrated restaurant and bar on the rooftop as well as distinct JO&JOE event programming.

After openings in Paris and Hossegor and with seven signed projects, this is the first JO&JOE in the German-speaking region. JO&JOE's entry into Austria underpins the brand's international expansion plan.

The JO&JOE brand is characterized by a combination of hostel and traditional hotel elements, impressing guests with its novel accommodation experience, modern design and attractive array of restaurants and services. The Open House concept is equally suited to business and leisure guests who appreciate both a central location and a platform for interaction with the local community.

With its modern architecture and the innovative ideas for the interiors, the furniture store on Äussere Mariahilferstrasse will offer customers a unique shopping experience. The shopping concept specifically responds to current megatrends and takes into account changing shopping patterns and new forms of mobility that do not involve cars. For example, customers can have major purchases delivered to their homes within 24 hours. Living facades of greenery and a publicly accessible park on the roof terrace also provide an inviting ambience and a pleasant microclimate.

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