Frits van PaasschencitizenM, the Dutch-based hospitality group, today announced the appointment of Frits van Paasschen, ex-CEO of the Starwood Hotels and Resorts Group, to its advisory board. Frits van Paasschen is a seasoned global executive who has a deep knowledge of the FMCG and service industries. In addition to having worked with Starwood Hotels and Coor Brewing Company, he has also held several managerial positions with the multinational cooperation Nike, where he ultimately became Nike’s President of Europe, Middle East, and Africa. This year saw the publication of his book, The Disruptors’ Feast: How to Avoid Being Devoured in Today's Rapidly Changing Global Economy – a unique look into the trends that are shaping the world of the future, from digital technology and global development to urbanization and business disruption. In addition to providing support to several tech companies based in the Netherlands and United States, Van Paasschen’s primary role at citizenM will be to advise the company on its global development strategy.