Industry Update
Appointment13 August 2019

Tom Santora

Appointed Chief Commercial Officer and Managing Director
At Hotel Vin, an Autograph Collection Boutique Hotel, and Harvest Hall in Grapevine - TX, USA

 Tom Santora

In his role as Chief Commercial Officer, Santora is responsible for the commercial strategy and advancement of the Coury Hospitality brand. Santora will create and drive innovative branding, marketing and business development strategies to increase awareness, capture market share and drive revenue for the luxury hospitality brand. Santora will lead revenue management, sales, e-commerce, customer loyalty, branding, advertising, communications and digital marketing strategies.

In addition to his responsibilities as Chief Commercial Officer, Santora will oversee the development, opening and daily operations of Hotel Vin and Harvest Hall, both opening the summer of 2020. Hotel Vin will be a part of Marriott's Autograph Collection, which is committed to celebrating individuality by curating one-of-a-kind travel experiences.

Santora has more than 30 years of extensive hospitality sales and marketing experience, having most recently served as Chief Commercial Officer for Associated Luxury Hotels, where he oversaw the expansion of the global portfolio, specifically the strategic development of the Associated Luxury Hotels brand and alliances worldwide. Under his direction, he led the advancement of both the Associated Luxury Hotels International (ALHI) and WorldHotels' Global Sales Organization systems as a recognizable business-to-business full-service "soft brand," serving independent luxury hotels, resorts and brands worldwide.

Before that, Santora served for eight years as Chief Marketing Officer and Senior Vice President of Sales for Omni Hotels & Resorts. During his tenure with Omni, he architected the brand strategy across all disciplines and communication channels to evolve Omni's brand position, and co-developed and introduced Omni's award-winning loyalty program (DISCOVERY), which included 35 global brands with more than 550 hotels in 76 countries. Santora's experience also includes serving as Executive Vice President of Sales & Marketing for the independent luxury lifestyle brand Viceroy Hotels & Resorts, and other leadership sales and marketing positions for Marriott International.

Coury Hospitality

Founded in 1999, Coury Hospitality is a hospitality management company skilled in every facet of hotel, restaurant, venue operations and development. Known for historic renovations, exceptional guest service and new curated build design and construction, Coury Hospitality employs cutting-edge management techniques ranging from accounting and revenue management to e-commerce and asset management to transform buildings new and old into world-class, full-service boutique hotels that deliver unforgettable travel and dining experiences.
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Zach Tharp - Director of Sales

5 February 2020 — Zach Tharp brings 25 years of hotel sales experience, previously as opening director of sales and marketing for the Hyatt Place and Hyatt House Downtown Indianapolis. He also brings experience as regional director of sales for Crestline Hotels, vice-president of sales for Arbor Lodging and area director of sales for Pillar Hotels.
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