David Guilfoyle has been appointed Head of Sales for Europe at Nor1, Inc.
Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology today announced the appointment of David Guilfoyle, Head of Sales for Europe. In this role, David will be responsible for expanding Nor1’s reach into the European market using his strengths in machine learning to satisfy the strong European demand for the company’s innovative hotel solutions.
David comes to Nor1 from IDeaS (a SAS Company), the global market leader in AI driven revenue management for hotels. David launched IDeaS in the Italian and Maltese markets successfully increasing the profile of IDeaS through key signings such as Grand Hotel Baglioni and San Pietro di Positano. Previously, David has held positions with RateGain, Roomcloud, and IBM, as well as in hotels in Ireland and Italy. David holds the HSMAI Revenue Management Executive Certification (CRME) and will be based in Milan.
“Over the last few years I’ve watched Nor1 expand their capabilities in machine learning by enhancing their existing upsell products and creating new ones to create a better guest experience while driving revenue for hotels,” says David. “Combining AI data driven solutions straight out of Silicon Valley and deep hospitality experience along the entire life cycle of the guest journey is a unique and exciting value proposition for independent hoteliers and hotel groups. I am thrilled to be part of such a visionary company that places both AI and revenue generation for hoteliers at its core. Nor1’s increased focus on Europe as a key market is great news for our existing and potential customers and partners and I look forward to meeting many of them at the WTM”.
