Nor1, Inc.

Nor1 LogoNor1 provides cutting edge pricing and merchandising technology solutions to leading hotels and resorts worldwide including Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts. The Silicon Valley based technology company leverages its innovative and patented pricing and merchandising engine, PRiME®, to intelligently maximize the revenue and profits from its customers' perishable inventories and redefine customer relationships through data-driven pricing strategies. With an evolving suite of products and services, including its signature eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ solutions, Nor1 is creating the fusion between technology and customer experience. For more information, please visit

Nor1’s PRiME Decision Platform with Real-Time Merchandising Banners Driving Double-Digit Conversion Rate For Hotels

Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, today announces the launch of game-changing merchandising features to their flagship product, eStandby®. These inventory-based guest communications trigger bookings and upsell, and have driven conversion rates above 25%, creating significant increases in revenues direct to properties.


Jason G. Bryant

Founder, CEO & Chairman of the Board at Nor1