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Nor1, Inc.

Nor1 LogoNor1 is the leader in hospitality upgrade, up-sell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts. Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price. Investors include Concur Technologies, Goldman Sachs, and Accel Partners. For more information, please visit www.nor1.com.
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The Most Important Question Every Hotel Company Should Ask Right Now

By Jason G. Bryant

Artificial intelligence (AI) implementation has grown 270% over the past four years and 37% in the past year alone, according to Gartner's 2019 CIO Survey of more than 3,000 executives. About the ubiquity of AI and machine learning (ML) Gartner VP Chris Howard notes, "If you are a CIO and your organization doesn't use AI, chances are high that your competitors do and this should be a concern," (VentureBeat).

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Jason G. Bryant

Founder, CEO & Chairman of the Board at Nor1

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