Nor1, Inc.

Nor1 LogoNor1 is the leader in hospitality upgrade, up-sell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts. Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price. Investors include Concur Technologies, Goldman Sachs, and Accel Partners. For more information, please visit

CheckIn Merchandising

eStandby Upgrade

eXpress Upgrade

Timeline (91)

Jason G. Bryant

Founder, CEO & Chairman of the Board at Nor1

Valyn Perini

Vice President, Partnerships and Marketing at Nor1