Matthew Lloyd has been appointed Vice President Marketing Technology & CRM at Global Hotel Alliance (GHA)

Matthew Lloyd has been appointed to an expanded leadership role within GHA's marketing department, continuing his trajectory as a key driver of the company's marketing technology and customer engagement strategies. Lloyd joined GHA in 2018, bringing with him 10 years of travel industry experience from previous roles at Hilton and Southwest Airlines. Over the past seven years, he has led the development and implementation of GHA's global CRM initiatives, driven data-led innovation across digital platforms, overseen D$ promotions, and played a critical role in rolling out the company's customer data platform.

His passion for delivering exceptional customer experiences and finding innovative solutions has helped position GHA at the forefront of loyalty marketing and MarTech integration in the hospitality sector. In his new role as Vice President Marketing Technology & CRM, he will take on a broader leadership role in shaping departmental culture, championing cross-functional collaboration, mentoring emerging talent to strengthen GHA's overall marketing capabilities.