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Global Hotel Alliance (GHA)

Global Hotel Alliance LogoGlobal Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, bringing together more than 30 brands with over 550 hotels in 75 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands. GHA’s award-winning loyalty programme, DISCOVERY, provides 14 million members exclusive opportunities to immerse themselves in local culture wherever they travel. GHA’s hotel brands currently include: Alila, Anantara, Atura, Avani, Corinthia, Discovery Destinations, Doyle, Elewana, GLO, JA Resorts, Kempinski, Leela, Lungarno, Marco Polo, Meritage, Meydan, Mysk, Niccolo, NUO, Oaks, Omni, Outrigger, Pan Pacific, PARKROYAL, QT, The Residence by Cenizaro, Rydges, Shaza, Thon, Tivoli, Ultratravel Collection and Viceroy.
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Luxury Travel Awards Announced at the 13th Ultras Ceremony in Dubai

Ultratravel Collection, a joint venture between Global Hotel Alliance ("GHA"), the world's largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty programme, DISCOVERY, and multi-media brand Ultratravel, last night sponsored another glittering and star-studded awards ceremony.

Aimbridge Hospitality And Global Hotel Alliance Form Strategic Alliance

Global Hotel Alliance ("GHA"), the world's largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty program, DISCOVERY, today announced that Aimbridge Hospitality ("Aimbridge"), the world's leading third-party hotel management company, will become a strategic partner through their independent, lifestyle division, Evolution Hospitality.

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