The Shape of Hospitality Tech to Come: Funding, M&A, and the Innovation Horizon

After two decades of watching hospitality tech rise, stumble, evolve, and occasionally reinvent itself, I have learned to spot when change is more than just a new buzzword. Right now feels like one of those moments. Not a flashy revolution, but a quiet recalibration. One that is redefining how technology is funded, built, and deployed across the industry. From capital discipline to platform thinking, we are entering an era where substance finally matters more than sizzle. And if we pay attention, this shift could set the tone for the next generation of hospitality innovation.

I have spent the better part of the last two decades watching, participating in, and occasionally wincing at the evolution of hospitality technology. And if there’s one thing I can say for sure, it’s never dull. But something has shifted recently. Not just because of macroeconomic headwinds, although those are real, but because the fundamentals of how tech is built, bought, and backed in hospitality are evolving in a way that I think will reshape the landscape over the next five years.

Let’s dig into where we are today and where I believe we’re heading.

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The Hotel Yearbook 2025 - Technology Edition

The HOTEL Yearbook Technology 2025 delves into the transformative power of data in the hospitality industry, exploring how the "everything-data decade" is reshaping the landscape. This year's edition brings together perspectives from global hotel brands, technology providers, consultants, and academics to answer a critical question: How can hotels harness technology to drive real, sustainable success?
www.hotelyearbook.com/edition/technology-2025.html