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Author Bio

Michael Toedt

Managing Partner and CEO at TS&C GmbH

Graduate MBA, Dr. Michael Toedt is Managing Partner and CEO of Toedt, Dr. Selk & Coll. He is responsible for the fields of marketing technology, consulting and data protection. In the past, Dr. Toedt was regional vice president of SANSORA INTERNATIONAL, a subsidiary company of the Schoerghuber corporate group and accompanied many hotel associations during the production of their central customer and marketing data base. He was raised in his parents’ hotel and after completing a mercantile apprenticeship he graduated as cook to be employed in the 5-stars restaurant Hotel Koenigshof in Munich. 1995 he began his course of studies of business economics at the University of Applied Sciences in Munich. During this time he visited the Cornell University, NY and is now Vice President of the German Chapter. Besides his activities with Toedt, Dr. Selk & Coll., Dr. Michael Toedt is assistant lecturer at the University of Applied Sciences of Munich for the subject “Customer Relationship Management in Tourism” and as guest lecturer at various universities such as the University of Applied Sciences of Bad Honnef, Kempten or NDS Hôtelleriesuisse and responsible as HSMA vice president for the South-East region. He is also participant of the doctoral program of the University of Latvia and University of Applied Sciences of Kufstein and writes his dissertation about the effects of communication on sales performance within Customer Relationship Marketing in the hotel business. Dr. Michael Toedt has published also a lot of articels and whitepapers about CRM and Marketing.

Articles by Michael Toedt (21)

Digitalization: How good are you?

Everyone is talking about digitalization, whether big or small experts, self-proclaimed hotel gurus or just imposters. But what is it really all about? Why are some companies so extremely valuable and other so worthless? The big problem of the hotel industry is, that you can't ...

How Secure is Your Data?

After the latest hacker attack, access data of around 1 billion Yahoo users became available on the web. It is quite alarming to see that most people utilize the same user name and password for a variety of sites. What seems so practical is, however, extremely dangerous and ...

The Half-Life of Knowledge

Never before has change been so omnipresent like today. And never before has it been more important to stay up-to-date and to expand ones knowledge. Such statements can be seen a lot. And they are true! Big Data, the hot topic of the past months, confirms this.In 1965, Gordon ...

The Lucky Bag: WLAN

Data has become the new gold in the Big Data era. When you look at the business value of companies such as Booking.com, AirBnB or Uber you can see the immense value of data. All these companies would have no basis for existence without the data they are generating.Hotels also ...