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Keith Kefgen

Managing Director & CEO at AETHOS Consulting Group

Keith Kefgen

Keith Kefgen is, with nearly 30 years of experience in the hospitality industry, a career hospitality executive. Having graduated from the Cornell University Hotel School, he went on to work at Waldorf=Astoria Hotel before embarking upon a career in hospitality executive search. He was the CEO & founder of a global executive search firm before joining AETHOS Consulting Group. A frequent lecturer on industry related issues, Keith has written more than 100 articles on the topics of executive selection, pay-for-performance, corporate governance and executive leadership and he is currently writing his first book, “The Loneliness of Leadership”.

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Insights by Keith Kefgen (35)

Do Not Let Covid Infect Your Brand

The first thing that came to mind when Marriott International furloughed two-thirds of its corporate and property staff was - Is this going to severely impact the Marriott brand and the relationship with their most important asset: PEOPLE.

The Myth Of ‘Crisis Leadership’

Google the phrase "crisis leadership," and you get over half a billion (yes, with a "b") entries. It is one of the hot topics on social media now, with new entries appearing daily. Everyone in the business world is talking about it, and they all seem to characterize it the same way: that crisis leadership reflects a highly specialized skill set or psychometric profile that is significantly different than "everyday" leadership.

What is Your Business 2.0

The government has effectively shut down the hospitality and travel industries. Yes, this will end, and no, it won't go back to 'normal'. What will the new normal look like? I have heard all kinds of predictions from a V-shaped recovery to social revolution; a wide spectrum to say the least.

Compensation Impact on Taking Money from the Government (CARES Act HEC)

To receive financial assistance (in the case of air carriers and contractors), or loans and loan guarantees (in the case of other eligible businesses), a company must agree to the following limits (w.

To Lead In Times Of Crisis, One Must Be Equal Parts Realist, Pragmatist and Optimist

As an evaluator of leadership capability, I have been asked what it takes to lead in a time of crisis, such as COVID-19. My answer has been simple, "you must be equal parts realist, pragmatist and optimist.
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