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Babs Harrison

Managing director of Phoenix based Babs Harrison and Partners

Babs Harrison is managing director of Phoenix based Babs Harrison and Partners, a boutique public relations/marketing consultancy for select luxury resorts, hotels, and spas. Harrison has 25 years of experience in hospitality and has worked with leading brands in the US and internationally .

Articles by Babs Harrison (67)

The Joy of Publicity

Listen up: hoteliers and spa operators still need traditional media. The smart ones know it. As for the others, well, they will learn that they needed to be playing in traditional media all along. Earned media are a building block in just about all effective marketing campaigns, ...

Beyond Spa - Embrace the Wellness Revolution

There's a stampede of guests occurring - just not for the same-old spa services. Smart properties already are enjoying boom times.That's the boldfaced message in a New York Times story by reporter Elaine Glusac headlined "Your Next Trip Might Change Your Life."Once upon a time, ...

Going Beyond Travel Cliches: How to Sell Wellness 2.0

And yet so many of them simply miss the whole point.We now are entering the era of Wellness 2.0, where significant upgrades in offerings are expected by the sophisticated guests who are the fuel for the booming wellness market.New, bold marketing and public relations are needed ...

Your 2018 Wellness Resolution: Powering New Profits

The headline had me in an instant: "Wellness as Status Symbol: A Top Consumer Trend for 2017." Absolutely true but so many resorts and hotels continue to miss out on this trend.Nope, you do not need a spa to harness wellness as a powerful marketing tool for your property. Lots ...

Reinventing the Spa for the 21st Century

Read that again and know that the news is about to get worse.That's because research shows that the spa product on offer at most destination spas and also the high-end hotel amenity day spas just isn't what millennials want.It may not even be what Gen X and Boomers want anymore.Pampering ...