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Babs Harrison

Managing director of Phoenix based Babs Harrison and Partners

Babs Harrison is managing director of Phoenix based Babs Harrison and Partners, a boutique public relations/marketing consultancy for select luxury resorts, hotels, and spas. Harrison has 25 years of experience in hospitality and has worked with leading brands in the US and internationally .

Articles by Babs Harrison (63)

Your 2018 Wellness Resolution: Powering New Profits

The headline had me in an instant: "Wellness as Status Symbol: A Top Consumer Trend for 2017." Absolutely true but so many resorts and hotels continue to miss out on this trend.Nope, you do not need a spa to harness wellness as a powerful marketing tool for your property. Lots ...

Reinventing the Spa for the 21st Century

Read that again and know that the news is about to get worse.That's because research shows that the spa product on offer at most destination spas and also the high-end hotel amenity day spas just isn't what millennials want.It may not even be what Gen X and Boomers want anymore.Pampering ...

Make 2018 Your Year of the Influencer

Unless you are under a rock you know that the hot trend in hotel marketing is influencers. You want - you need - to incorporate an influencer strategy in your 2018 plan.How?That's the question. And you don't want to stupidly fling money at purported influencers who do nothing ...

Five Questions to Ask Your Next PR Agency

Really, it comes down to how well any agency answers just five questions. That's right: five.Of course it's useful to hear about past case histories - for instances where an agency mounted an initiative for a similar client - and I'm not diminishing their relevance. There's ...

How to Count Hotel PR Successes

Two facts have upturned how hotel marketers and public relations experts count successes and a reality is that we are not going back to the simpler time we used to live in. That's good for a big reason: we now are much closer to truly seeing how powerful smart PR can be. Especially ...