With more than 20 years of communications experience, Babs focuses on blending the traditional with the innovative and developing integrated strategies to best position a client in today's world of media transformation.
She has worked in-house for a resort and spa management company; for an international marketing and pr agency specializing in hospitality and travel; for media outlets such as the Dallas Morning News; and she has authored books on subjects ranging from wine antiques and cocktails to spa cuisine. Her strength is finding a property's unique qualities and maximizing the broadcast of that message to all appropriate media, new and old, digital and print.
In her career, Babs has been based in New York, where for eight years she led an agency's media and client contact campaigns, and also in Honolulu, San Francisco, and now Phoenix. She has worked with luxury properties in the U.S., India, Africa, Indonesia, Paris, London and Monte Carlo. A particular area of interest is health and wellness. She has studied the spa operations at many of the world's top spas.
Specialties: Content creation, media and influencer relations. She is also active in social media, tweeting @BabsSH and regularly writes about the pr/marketing industry for Hospitality Net.
Phoenix, AZ 85004