Author Bio

Jeff Zabin

Research Director at Starfleet Research

Jeff Zabin is Research Director at Starfleet Research, which benchmarks best practices in hospitality technology, as well as CEO at Starfleet Media. Previously, he served on the leadership teams of IT market research firms Gleanster and Aberdeen Group. A globally-recognized market research executive, Zabin's bestselling business books on data-driven marketing improvement have been translated into more than a dozen languages. His has also written hundreds of popular benchmark reports and articles in leading trade publications.

Articles by Jeff Zabin (11)